# Add the Boujee SKU

By Justin Novak · https://www.tminus.ventures/playbook/boujee-sku

Someone, somewhere, wants to buy the most expensive thing you offer, just to say they did. But if you don't have a high-ticket option, they can't. This isn't about volume, it's about upside.

Someone, somewhere, wants to buy the most expensive thing you offer, just to say they did. But if you don't have a high-ticket option, they can't.

## Real world example

At [GLD](https://www.gld.com), we added solid gold versions of our most popular products. These were 20-50x more expensive than our core line. We didn't expect volume... but when someone ordered? It was a huge win.

I've since helped other founders do the same, whether it's a luxury version of a service, a "white-glove" enterprise tier, or a high-ticket bundle. The same thing happens: someone eventually buys it.

This isn't about volume, it's about upside.