3 plays · The Growth Playbook
Email plays.
The highest-leverage owned channel there is. Newsletters that seed every other platform, replies that open doors, and personalization at a scale that used to take an SDR team.
Newsletter Replies: The 1% Move That Starts High-Leverage Conversations
Almost nobody replies to newsletters. A thoughtful reply lands in a warm inbox with near 100% read rates and starts real relationships with founders and creators.
Newsletter as a Growth Engine
Your newsletter is the seed for 10-30 pieces of content across every platform. Use it to build middle-of-funnel trust and stay top of mind until timing is right.
Personalized Email at Scale: Hyper-Personalization + Automation
Email used to be personal or scalable, never both. With Clay and AI agents you can send prompt-driven, data-aware emails that feel 1:1 to thousands of contacts.
The playbook keeps growing
Get new plays as they ship.
The playbook is growing to 101+ tactics. One email when new plays drop. No pitch, just plays.
You’re in. New plays will find you.