3 plays · The Growth Playbook
Product Launch plays.
Validation and launch plays: pre-sell before you build, manufacture a moment worth talking about, and turn a launch from a date on a calendar into a story people retell.
Validate Before You Build
Ask if they'd pay before you build. Send a Stripe link on every yes: pre-sales, validation, and funding in one move. That's how I got my first 15 customers.
Custom Interviewing: The Trojan Horse Discovery Calls
Reach out to your target buyers as the expert, not the prospect. A 15-minute brain-pick call yields voice-of-customer intel, warm intros, and pre-sales.
Lamborghini Pizza: The Most Legendary College Campus Launch Ever
Push for Pizza wrapped a leased Lamborghini in their branding, hit college campuses, and traded free slices for downloads. Tens of thousands installed the app.
The playbook keeps growing
Get new plays as they ship.
The playbook is growing to 101+ tactics. One email when new plays drop. No pitch, just plays.
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