3 plays · The Growth Playbook
Referrals & Community plays.
Turn the customers you already have into the sales team you could never afford to hire. Referral loops, affiliate structures, and community plays that compound trust into pipeline.
Community Affiliates as GTM: Turn Customers Into Your Sales Team
LiveOuter turned buyers into Neighborhood Showroom Hosts who earn $20 per visit showing furniture in their own backyard. Your customers can be your sales team.
Creative Referral Rewards: Make It a Gift, Not a Gimmick
Referred customers are 25% more profitable and 18% more likely to stay. Design referral rewards that feel like a gift and your customers become your sales team.
The "Refer 3" Growth Loop: Use Urgency and Exclusivity to Drive Word of Mouth
Ask new users to refer 3 others to unlock speed or status. Nathan Latka used it to turn podcast guests into distribution. Social capital becomes growth.
The playbook keeps growing
Get new plays as they ship.
The playbook is growing to 101+ tactics. One email when new plays drop. No pitch, just plays.
You’re in. New plays will find you.