5 plays · The Growth Playbook
Sales plays.
Plays that create conversations and close revenue: outreach that gets answered, discovery that sells without pitching, and process moves that shorten the path from stranger to signed. Most of these cost nothing but nerve.
Newsletter Replies: The 1% Move That Starts High-Leverage Conversations
Almost nobody replies to newsletters. A thoughtful reply lands in a warm inbox with near 100% read rates and starts real relationships with founders and creators.
Skip the Sales Process: Just Show Up and Install It
Skip the pitch and onboard the prospect on the spot. Stripe's Patrick Collison installed Stripe on founders' laptops in person, and the momentum closed the deal.
Validate Before You Build
Ask if they'd pay before you build. Send a Stripe link on every yes: pre-sales, validation, and funding in one move. That's how I got my first 15 customers.
Turn Passive Followers into Active Pipeline
A new follower is a micro-signal of interest. Send a quick, personal DM instead of letting it sit cold and watch how often it turns into a real conversation.
Custom Interviewing: The Trojan Horse Discovery Calls
Reach out to your target buyers as the expert, not the prospect. A 15-minute brain-pick call yields voice-of-customer intel, warm intros, and pre-sales.
The playbook keeps growing
Get new plays as they ship.
The playbook is growing to 101+ tactics. One email when new plays drop. No pitch, just plays.
You’re in. New plays will find you.