# Grass Roots Community Engagement, Meet Automation

By Justin Novak · https://www.tminus.ventures/playbook/kol-comment-strategy

Want to get noticed by the right people without running ads or begging for attention? Comment on viral content from key opinion leaders in your space. The post already has momentum. You're just piggybacking on it to steal the mic, for free.

Want to get noticed by the right people without running ads or begging for attention? Comment on viral content from key opinion leaders (KOLs) in your space, especially on X or LinkedIn.

## How to run it

Set post notifications for 100 KOLs. When they post, drop a high-signal, thoughtful comment. The earlier you are, the more eyeballs you attract. Or you can comment once the post is already viral.

Think:

- Add insight, not fluff: "Great take. We tried something similar but added X, saw a 3x lift."
- Ask a question that prompts discussion and DMs.
- "You're speaking my language. Would love to feature your POV on my newsletter/podcast."
- "Interesting take, but it conflicts with the data we've collected. Open to connecting to share notes and show you our solution at {{Company}}?"

## Why it works

The post already has momentum. You're just piggybacking on it to steal the mic, for free.