# Newsletter as a Growth Engine

By Justin Novak · https://www.tminus.ventures/playbook/newsletter-growth-engine

Your newsletter should be your highest-leverage weekly output. It's not just content, it's the seed for 10-30 pieces across every other platform, and one of the best ways to build middle-of-funnel trust and stay top of mind until the timing is right.

Your newsletter should be your highest-leverage weekly output. It's not just content, it's the seed for 10–30 pieces across every other platform.

## How to run it

Each newsletter should include some combination of the following: tactical insights, storytelling, cultural POV, case studies or client spotlights, visual design, behind-the-scenes content, quotes, and funny shareworthy memes.

Aim to maintain an 80:20 ratio of value to pitching. In the wise words of Gary Vaynerchuk: jab, jab, jab, hook.

## Why it works

Newsletters are one of the best ways to build middle-of-funnel trust, create repeat engagement, nurture prospects who aren't ready to move forward yet, and encourage sharing. They keep you top of mind until the timing is right.