# Skip the Sales Process: Just Show Up and Install It

By Justin Novak · https://www.tminus.ventures/playbook/skip-the-sales-process

Sometimes the best way to close a deal is to do the thing for them. Patrick Collison would show up in person, ask for your laptop, and install Stripe on the spot. The speed builds trust. The momentum creates buy-in.

Before Stripe was a $100B+ behemoth, Patrick Collison would literally show up in person, ask for your laptop, and install Stripe for you, on the spot.

Sometimes the best way to close a deal is to do the thing for them. The speed builds trust. The momentum creates buy-in.

## Why it works

Stripe's seamless onboarding was a key factor in its adoption. Developers could integrate Stripe in just 7 lines of code and be up and running in minutes.

Skip the pitch, and start onboarding clients.

## The psychology

The "foot-in-the-door" technique in behavioral psychology shows that getting someone to say "yes" to a small initial request makes them more likely to agree to larger ones.