# Smart Mailers with Zillow: Turn New Home Sales into a Targeting Goldmine

By Justin Novak · https://www.tminus.ventures/playbook/smart-mailers-zillow

Newly sold homes are a powerful intent signal. The first 6-18 months after buying is when homeowners make big upgrades: solar panels, wine cellars, saunas, deep cleans, vacation rentals. They've just spent money, and they're open to spending more.

Newly sold homes are a powerful intent signal. Why? Because the first 6-18 months after buying is when homeowners make big upgrades: solar panels, wine cellars, saunas, deep cleans, vacation rentals, you name it.

They've just spent money. They're open to spending more, especially if it increases comfort, resale value, or income potential.

## Real world example

One play we ran with one of the largest solar companies in the U.S. proved this. We identified a trend: homes that sold for $1M+ and had a pool were top-tier leads. Why? Pools = massive energy use. Solar = huge savings.

So we scraped newly sold homes with pools in high-income ZIP codes, and hit them with a targeted outbound sequence. Conversions jumped.

Shoutout to Dallas Plikuhn, it was a blast building that system with you.

## How to run it

This same strategy works across verticals:

- Vacation rental owners need cleaning and guest turnover services
- Luxury homeowners want saunas, wine cellars, smart lighting
- Property managers need landscaping, pest control, and security upgrades

Use the likes of Zillow or Redfin plus AI agents to automate the whole process: scraping data, generating lists, and sending personalized mailers or emails.

## Why it works

- High buying intent during the post-close period
- Filters your outreach to only high-propensity customers
- Gives you specific, local targeting down to the address
- Works across nearly every high-consideration service category

This play is ideal for solar, cleaning, interior design, landscaping, sauna and wine cellar installs, vacation rental services, and home security.