# Swag That Sells For You

By Justin Novak · https://www.tminus.ventures/playbook/swag-that-sells

$50 a day on ads is gone by tomorrow. $50 on a great hoodie lives on for years: at conferences, at coffee shops, on Zoom calls. Done right, your customers become your loudest and best-dressed ambassadors.

Make high-quality branded gear: speakers, travel gear, backpacks, Northface jackets, Nike dry fit hats. Then give it to your top customers, partners, or early adopters.

$50/day on ads is gone by tomorrow. $50 on a great hoodie lives on for years: at conferences, at coffee shops, on Zoom calls.

Done right, your customers become your loudest (and best-dressed) ambassadors.

## Why it works

Think about it. It's much easier for someone to become a brand ambassador and talk about your company if you give them a reason to. A great piece of gear is that reason: it starts conversations for you, and the person wearing it does the selling without even trying.