Add the Boujee SKU

Someone, somewhere, wants to buy the most expensive thing you offer, just to say they did. But if you don't have a high-ticket option, they can't.

Real world example

At GLD, we added solid gold versions of our most popular products. These were 20-50x more expensive than our core line. We didn't expect volume... but when someone ordered? It was a huge win.

I've since helped other founders do the same, whether it's a luxury version of a service, a "white-glove" enterprise tier, or a high-ticket bundle. The same thing happens: someone eventually buys it.

This isn't about volume, it's about upside.