6 plays · The Growth Playbook
Marketing plays.
The broader marketing engine: positioning, content, distribution, and the systems that keep demand compounding while you sleep. These plays build the machine, not just the moment.
Build in Public: Turn Transparency into Distribution
Share the journey, the messy middle, and the failures. Building in public turns the work you are already doing into marketing that compounds attention and trust.
Swag That Sells For You
A $50 hoodie outlives $50 of ad spend by years. Give high-quality branded gear to top customers and partners and turn them into walking ambassadors.
Newsletter as a Growth Engine
Your newsletter is the seed for 10-30 pieces of content across every platform. Use it to build middle-of-funnel trust and stay top of mind until timing is right.
Go Live or Get Left Behind
Live shopping drove over $800 billion in sales in China in 2024. Platforms like Whatnot and TikTok Shop are bringing it to the U.S., and early brands win big.
Be Everywhere, All at Once: Omni-Channel Content Distribution
One piece of content should become 15-20. Turn a LinkedIn post into tweets, Reels, carousels, Stories, and podcast clips to multiply your surface area online.
AI Overview: The Future of SEO
AI search is rewriting discovery. If your brand doesn't show up in ChatGPT, Perplexity, Gemini, or Claude answers, you don't exist to the next wave of buyers.
The playbook keeps growing
Get new plays as they ship.
The playbook is growing to 101+ tactics. One email when new plays drop. No pitch, just plays.
You’re in. New plays will find you.