Tactic 14 of 101 · Brand & PR
Swag That Sells For You
$50 a day on ads is gone by tomorrow. $50 on a great hoodie lives on for years: at conferences, at coffee shops, on Zoom calls. Done right, your customers become your loudest and best-dressed ambassadors.
By Justin Novak · Updated October 30, 2026
- Ideal for
- B2B, SaaS, DTC
- Difficulty
- Easy
- Capital required
- Medium
- Time to execute
- Quick win (0 to 3 days)
- Scalability
- Medium
- Risk / reward
- Low
Make high-quality branded gear: speakers, travel gear, backpacks, Northface jackets, Nike dry fit hats. Then give it to your top customers, partners, or early adopters.
$50/day on ads is gone by tomorrow. $50 on a great hoodie lives on for years: at conferences, at coffee shops, on Zoom calls.
Done right, your customers become your loudest (and best-dressed) ambassadors.
Why it works
Think about it. It's much easier for someone to become a brand ambassador and talk about your company if you give them a reason to. A great piece of gear is that reason: it starts conversations for you, and the person wearing it does the selling without even trying.
Common questions
Why does premium swag beat cheap swag?
Cheap swag goes in a drawer. A Northface jacket or Nike dry fit hat gets worn in public for years, and every wear is an impression you only paid for once.
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