3 plays · The Growth Playbook
SEO & AI Search plays.
Discovery is splitting between Google and AI answer engines like ChatGPT, Claude, Perplexity, and Gemini. These plays make sure both of them can find you, cite you, and send you buyers.
AI Overview: The Future of SEO
AI search is rewriting discovery. If your brand doesn't show up in ChatGPT, Perplexity, Gemini, or Claude answers, you don't exist to the next wave of buyers.
How to Turn Voice Notes Into SEO Case Studies
A six-question voice note after every job becomes a full case study page that ranks on Google and gets cited by ChatGPT. The founder talks; AI publishes.
How to Build a Tools Directory That ChatGPT Cites
Turn the tools you actually use into a programmatic directory with first-party notes. 65 pages from one spreadsheet, built for Google, ChatGPT, and Perplexity.
The playbook keeps growing
Get new plays as they ship.
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