6 plays · The Growth Playbook
Social Media plays.
Attention plays for the feeds your buyers already live in: comment strategies, omni-channel distribution, live formats, and ways to turn passive followers into real pipeline.
Build in Public: Turn Transparency into Distribution
Share the journey, the messy middle, and the failures. Building in public turns the work you are already doing into marketing that compounds attention and trust.
Trend Hijacking: Drop Viral Comments on Trending Niche Videos
When a video in your niche blows up, the comment section is prime real estate. A sharp top comment rides the wave: millions of impressions without ad spend.
Grass Roots Community Engagement, Meet Automation
Set post notifications for 100 key opinion leaders. When they post, drop a high-signal comment and ride their momentum. Free attention from the right people.
Turn Passive Followers into Active Pipeline
A new follower is a micro-signal of interest. Send a quick, personal DM instead of letting it sit cold and watch how often it turns into a real conversation.
Go Live or Get Left Behind
Live shopping drove over $800 billion in sales in China in 2024. Platforms like Whatnot and TikTok Shop are bringing it to the U.S., and early brands win big.
Be Everywhere, All at Once: Omni-Channel Content Distribution
One piece of content should become 15-20. Turn a LinkedIn post into tweets, Reels, carousels, Stories, and podcast clips to multiply your surface area online.
The playbook keeps growing
Get new plays as they ship.
The playbook is growing to 101+ tactics. One email when new plays drop. No pitch, just plays.
You’re in. New plays will find you.