6 plays · The Growth Playbook
Brand & PR plays.
Plays that make a brand feel bigger, hotter, and more inevitable than its ad budget: swag that sells for you, celebrity-adjacent seeding, and moments people cannot help but post about.
Influence the Circle, Not the Celebrity: The Posse Play
Gift the entourage first: stylists, photographers, agents. When the crew wears your product, the A-lister follows. That's how we got Wiz Khalifa in our gear.
Manufacturing Popularity: Engineer Demand Before You Have It
Red Bull stuffed nightclub trash bins with empty cans to look popular before they were. Create signals that look like demand and the crowd follows them.
The Line Trick: Manufacture Hype Like It's Supreme
Get 20+ people to line up outside your new storefront like it's a Supreme drop. Humans follow crowds: when people see a line, they assume it's worth waiting for.
Swag That Sells For You
A $50 hoodie outlives $50 of ad spend by years. Give high-quality branded gear to top customers and partners and turn them into walking ambassadors.
Lamborghini Pizza: The Most Legendary College Campus Launch Ever
Push for Pizza wrapped a leased Lamborghini in their branding, hit college campuses, and traded free slices for downloads. Tens of thousands installed the app.
Festival Swag Drop: Stickers, Tees, and QR Codes
Print bold stickers, pins, hats, or tees with a QR code to your site and hand them out at festivals. The right design turns your customer into the ad.
The playbook keeps growing
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