Tactic 29 of 101 · Brand & PR
Festival Swag Drop: Stickers, Tees, and QR Codes
Print funny, bold stickers, pins, hats, or tees with a QR code to your site and hand them out where the foot traffic is. It's word-of-mouth meets guerilla meets performance branding. The right design becomes a conversation starter, and your customer becomes the ad.
By Justin Novak · Updated October 30, 2026
- Ideal for
- DTC, Small Business
- Difficulty
- Easy
- Capital required
- Medium
- Time to execute
- Quick win (0 to 3 days)
- Scalability
- Low
- Risk / reward
- Medium
Print funny, bold stickers, pins, hats, or tees with a QR code to your site. Head to music festivals or busy foot traffic areas and hand them out.
It's word-of-mouth meets guerilla meets performance branding. The right design becomes a conversation starter, and your customer becomes the ad.
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