10 plays · The Growth Playbook
Growth Hacks plays.
Scrappy, unconventional moves that punch far above their budget. Perception plays, guerrilla stunts, and channel arbitrage that work precisely because almost nobody runs them.
Influence the Circle, Not the Celebrity: The Posse Play
Gift the entourage first: stylists, photographers, agents. When the crew wears your product, the A-lister follows. That's how we got Wiz Khalifa in our gear.
Manufacturing Popularity: Engineer Demand Before You Have It
Red Bull stuffed nightclub trash bins with empty cans to look popular before they were. Create signals that look like demand and the crowd follows them.
Craigslist Blitz: Own Page One of Every Major City
Craigslist still pulls 250 million visits a month across 700+ cities. Write a compelling post, then automate distribution to every major city with a script or VA.
The Line Trick: Manufacture Hype Like It's Supreme
Get 20+ people to line up outside your new storefront like it's a Supreme drop. Humans follow crowds: when people see a line, they assume it's worth waiting for.
Trend Hijacking: Drop Viral Comments on Trending Niche Videos
When a video in your niche blows up, the comment section is prime real estate. A sharp top comment rides the wave: millions of impressions without ad spend.
The "Refer 3" Growth Loop: Use Urgency and Exclusivity to Drive Word of Mouth
Ask new users to refer 3 others to unlock speed or status. Nathan Latka used it to turn podcast guests into distribution. Social capital becomes growth.
Turn Competitor Rage Into Revenue
Scrape your competitors' 1-star reviews on Google, Yelp, G2, and Capterra, enrich the contacts, and pitch a better alternative to people already complaining.
Lamborghini Pizza: The Most Legendary College Campus Launch Ever
Push for Pizza wrapped a leased Lamborghini in their branding, hit college campuses, and traded free slices for downloads. Tens of thousands installed the app.
Smart Mailers with Zillow: Turn New Home Sales into a Targeting Goldmine
Newly sold homes are a buying-intent goldmine. Scrape Zillow or Redfin sold data and hit new homeowners with targeted mailers in their first 6-18 months.
Festival Swag Drop: Stickers, Tees, and QR Codes
Print bold stickers, pins, hats, or tees with a QR code to your site and hand them out at festivals. The right design turns your customer into the ad.
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