8 plays · The Growth Playbook

AI Plays plays.

Plays we actually run with AI inside T Minus and our client accounts: one input fanned out into dozens of assets, analysis that was never feasible by hand, and automations that make one operator look like a department. Every play here shipped in a real business before it earned a page.

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Medium · Quick win

How to Use AI to Improve Your Email Marketing

Feed AI your entire email campaign history and let it find the patterns that actually convert. We mined 123 campaigns; three rules tripled output.

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Medium · Mid-term

How to Turn One Webinar Into 30 Days of Content

One recording becomes clips, articles, a newsletter, and follow-up emails: 32 pieces and 118 placements a week, every quote verified against the transcript.

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Medium · Quick win

How to Use AI to Analyze Your Sales Pipeline

Connect your CRM to Claude through an MCP server and ask your pipeline questions in plain English. What should I chase this week? costs less than pennies.

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Easy · Quick win

How to Show Clients Their Finished Space With AI

Put an AI render of the prospect's actual room, finished, on the cover of the proposal. They stop evaluating a quote and start seeing their own result.

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Medium · Mid-term

How to Turn One Project Into 30 Social Posts

Every finished job becomes three posts fanned across ten platforms: around 30 placements from one project. AI writes from verified facts; you approve once.

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Easy · Quick win

How to Turn Voice Notes Into SEO Case Studies

A six-question voice note after every job becomes a full case study page that ranks on Google and gets cited by ChatGPT. The founder talks; AI publishes.

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Medium · Mid-term

How to Build a Tools Directory That ChatGPT Cites

Turn the tools you actually use into a programmatic directory with first-party notes. 65 pages from one spreadsheet, built for Google, ChatGPT, and Perplexity.

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Easy · Quick win

How to Automate Event Listings Across 15 Free Sites

A browser bot takes one event file and fills the forms on 15 free listing sites: free exposure, backlinks, and omnichannel registration with no extra effort.

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The playbook keeps growing

Get new plays as they ship.

The playbook is growing to 101+ tactics. One email when new plays drop. No pitch, just plays.